Created for the launch of Dæhlie’s Raw 6.0 collection, the campaign was filmed at Vision Studio in Norway.
Using a large LED wall as both a shifting backdrop and an active source of light, we created a graphic world around the athlete—combining performance, colour and movement in camera.
Client: Dæhlie
Agency: FredJonny
Art Director: Monessa Tørge
Director: Fred Jonny
Producer: Vegard Mordal
Cinematographer: Espen Olsen
Makeup: Linda Wichman
Gaffer: Daniel Berrum
Editor: Jens Peder Hertzberg and Jonas Aarø
Colorist: Tobias Aaronsen
Sound: Øyvind Planting